What are women buying today? Research reveals it, and the surprises are many ...
It was already known that women were decisive in family purchases. However, the research released by Manageritalia for 2014 confirms how the role of women in the home and family is changing radically.
In general, the number of women who make non-food purchases has increased, ie those that do not concern the "role" of the housewife, but of an equal head of the family. According to the research just presented, in fact, women's decision making in purchases has increased its weight in all product sectors: + 11% of women who buy household appliances between 2009 and 2013, + 93% who decide for culture and entertainment purchases. , + 61% internet, + 20% financial purchases.
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A much changed role compared to the past, perhaps reinforced, as Manageritalia suggests, by the growing presence of women in decision-making or high-level roles in companies, which changes the socio-economic profile of a woman, whether she is married with children or not.
"Our annual report is not the report of a competition between the sexes", says Marisa Montegiove, coordinator of Manageritalia's Women Manager Group, "it is only proof that we are evolving towards a more balanced distribution of roles". And he concludes: "There is still a lot to do, especially to improve the socio-economic profile of women and young people".
