The power of advertising: 10 unmissable examples of guerrilla marketing
Captivating, imaginative and innovative ... advertising must be able to attract attention and push to purchase. Television continuously broadcasts funny slogans and jingles that enter our minds and remain there forever, magazines are populated by colorful images in high definition ... but now the world of advertisement offers much more.
They call it guerrilla marketing and it is a commercial strategy that aims to amaze with unconventional and more aggressive communication, which exaggerates the quality of the products. We have chosen for you the most ironic and irreverent examples created by some well-known brands ... let yourself be enchanted!
Good-bye, cellulite!
Cellulite: the number one enemy of women! We all would like to know a way to say goodbye for good, and Nivea has found it! Can't you see it? The "orange peel" side of the sofa is definitely the one that didn't use the miraculous cream with which to say "Good-bye" to water retention!
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Say no to breakups!
Weak and brittle hair? Here is the solution. An anti-breakage product that prevents your hair from "breaking". The company demonstrated this by hanging fake maxi braids on the windows of some houses in Canada and inviting people to climb on them. Success guaranteed ... word of Rapunzel!
Absolutely irresistible ...
An irresistible deodorant for men with a sexy and inviting scent. An appeal to you men: if you wear it you will not go unnoticed and the girls will start chasing you! Surely this is the message that the company wanted to give! Maybe this is why it is looking for a way out?
The highlighter ... infinite?
An endless (or almost) highlighter. If you have to study and are underlining the most important concepts Stabilo has produced what is right for you. Are you skeptical? How about the mega fluorescent marker that draws the safety line of this escalator from morning to evening?
The importance of dental hygiene
Candies, biscuits and chocolates, what goodness! But how much sugar! Don't worry if you are careless and forget to wash them after eating, Colgate reminds you. Imagine finishing your lollipop and finding a toothbrush-shaped stick. Will it be enough to refresh your memory?
© Google Images
Sexy? Yes, but without nose hair
Annoying and not very elegant to look at, let's face it, the hair in the nose is not exactly sexy. Fortunately, they can be cut before they become long and resistant like those of the gentleman of this billboard. Excited to the idea of seeing the result?
Have a break!
It is always the right time for a break, and it is always the right occasion for a Kit Kat. Why not treat yourself to both and enjoy a moment of peace and tranquility in our stressful days? The manufacturer of the famous chocolate snack also offers a "inviting hammock in the middle of the city ... have a break!
Hot Wheels
They are miniatures but have nothing to envy to real cars. These are the Hot Wheels toy cars so loved by children. So realistic that those who play it feel like they are on a real track. The manufacturing company has totally identified with this concept, but what about them are ... number one.
Farewell to the fleas!
Poor little dog, all covered in ... people. Yes in this case we are the fleas. Frontline with its effective spray is ready to sweep us all away to relieve the poor animal's itch.
A strong glue like Hercules
Would you go up a bridge with your car if you knew that the parts that make it up are held together by glue? Probably not, but Alteco wants to tell us to have faith in the potential of this glue that seems to promise portentous results ...
by Serena Tagliabue
