La Beauté des Mélanges, the first commercial by Kusmi Tea
Kusmi Tea is not just a luxury tea brand, it is a wise man mélange of flowers, fruits, colors, peoples and cultures. A brand that has been able to renew the codes of tea, linking it to the world of fashion and beauty
Kusmi Tea has decided to continue this innovative and unprecedented path by combining the classic communication of a luxury brand with an advertising campaign for television, cinema and the network.
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The La beauté des mélanges campaign, consisting of three 27-second films, is inspired by Earl Gray, the first tea mélange born from the blend of black tea and bergamot.
To best represent the brand, the French agency Quai des Orfèvre has chosen to show Kusmi Tea in its main element: water. Water that reveals the taste of tea, water that purifies, calms, water that envelops the bodies.
An apartment completely immersed in a tub is the setting for the meeting of couples of men and women from India, China, Brazil or Europe, who combine their bodies and the soft fabrics of their clothes in a magical and fascinating choreography.
Each pair represents one of the three symbolic teas of Kusmi Tea: Prince Wladimir, Sweet Love and BB Detox perfect examples of mélange. The teas from China, the spices from India, the mate from Brazil or the vanilla from the islands come together in the guise of fairy-tale characters.
