Italian influencers: hashtags and appeals to followers to fight the Coronavirus
From the "ironic #myfunnyquarantine by Paolo Stella to rapper Emis Killa. Gilda Koral Flora, Willwoosh, Chiara Ferragni and all the most loved Italian stars and influencers have worked hard to launch hashtags and appeals to their followers, aware of having a good percentage of very young followers.
Don't go out, be careful, be respectful. There are many positive messages from these guys who, aware of their media power, feel they have a responsibility towards those who follow them, giving good advice and trying to cheer up those who feel frightened by the Coronavirus.
#IoSonoItalia
Valentina Coco (Zagufashion) together with other influencers, bloggers, journalists, make-up artists, artists and musicians from all over Italy came together and launched the "hashtah, which later became a real #IoSonoItalia community. The goal is that" to entice people to stay at home thanks to different contents. From natural beauty secrets with ingredients readily available at home, to simple and original recipes, workouts to keep fit even at home, mothers who give tips for entertaining the children, advice on films and books (held by various writers). In short, the advice of the experts to stay united, even at a distance.
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Not just hashtags: go to charity
The Ferragnez golden family, that is Fedez and Chiara Ferragni have devised a crowdfounding that has already raised more than 100 thousand euros to implement the beds at the San Raffaele in Milan.
But also Giorgio Armani who donated more than one million euros to research.
In the last hours, after the waves of panic that have invaded Italy, companies and celebrities have made themselves heard and their message of solidarity is strong and clear: we are not alone, together we will overcome this too.