The Heineken design club
Milan is in turmoil these days for the Salone del Mobile 2012 and for the Fuorisalone; what better time, therefore, to reveal to the public TheClub by Heineken®, a new concept for the night club of the future.
TheClub opens in via Privata Gaspare Bugatti 3 in Milan (Zona Tortona), at the heart of activities related to design and new trends, because design is the pivot around which this project revolves. The recurring element is origami and the infinite possibilities of its transformations, developed by 19 young designers from different cities around the world.
The restaurant is divided into 6 different areas: Withnecting (games and interactive tools to socialize within TheClub); Getting a drink (each counter is equipped with a touch screen, through which you can order your drink); Discovering (the restaurant reserves surprises in every corner, just be curious); Dancing; Cooling down (lounge area, where guests can share their opinions on a technology board); Ending the night (a concierge will help guests make arrangements for the taxi ride home).
See also:
- Ikea at Fuorisalone 2012
- Erotic Pink at the Salone del Mobile
