How to celebrate (and support) environmental protection

World Earth Day

By now we have understood: to obtain great results in terms of sustainability, a small gesture every day and everyone's commitment are enough. Sustainability is an unavoidable topic for each of us today. "opportunity to reflect on the choices we make every day. About the things we buy, the way we behave, our consumption and waste. It is not possible to forget that on this Planet we are guests: we must respect the Earth and reserve it care and attention. It is a gesture of civility, but it also affects our survival. This is why it is essential to have a new approach to what surrounds us and a new awareness.
So, on April 22nd we celebrate the Earth, its protection and environmental sustainability by committing ourselves to do more every day. Because if it is true that this day mobilizes many people and captures the attention of the media from all over the world, it is also true that it is not enough to be sustainable just one day.

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© Kiabi

How to actively support environmental sustainability?

We can do a lot for our Planet. Sustainability is never a sacrifice: don't imagine that the path towards a greener lifestyle is full of sacrifices. Sustainability can be found in all the choices you make, and it is a matter of habit and awareness. It is firmly linked to the daily choices and above all to the purchases we decide to make every day. Why choose brands with sustainable values, buying products that support the environment is an important first step towards a green lifestyle. Shopping responsibly is possible: there are so many brands that support the planet, who have chosen not to pollute and reduce energy waste. Try green shopping: more enjoyable and more rewarding!

© Kiabi

Sustainability and fashion: the Kiabi baby voucher

KIABI, the French leader of fast fashion, is a brand that fights for environmental protection with its eco-sustainable products, the transparency of its production chain, the training of its teams.
Today the brand takes another step forward by supporting the protection of forests.
KIABI has chosen to totally innovate the baby voucher service: same benefits, greater sustainability!
The baby voucher allows you to accumulate 10% of the amount of purchases made in the baby and maternity departments within 12 months of its opening. After this period, the voucher can then be used for shopping in all departments. Now KIABI, for every open baby voucher, both in store and online until December 31, 2021, is committed to planting a tree, a symbol of life that is born, just like a child who comes into the world.
In fact, KIABI is alongside Reforest’Action with an ambitious goal: to plant 500,000 trees in 2021.
And since, as we have seen, sustainability is a daily achievement, KIABI has no desire to stop. By the winter of 2021, 80% of the baby collection will be in organic cotton. By 2025, the collections will be 100% sustainable.

Are you pregnant? Is your baby less than a year old? It's the right time to open your voucher: it's very practical, it works like a piggy bank, and it's also good for the environment. With your voucher, you and your little one can also contribute to the goal of 500,000 trees!