The new CK one makeup line is here

'ck one has maintained its status as a world icon since its first launch in 1994. With the introduction of ck one color cosmetics we go beyond fragrance, we address the consumer's desire to define their individuality. The new campaign, associated with products innovative, carries on the ck one legacy of authenticity and accessibility by relating consumers and brands in a modern and vibrant wayand, "says Catherine Walsh, Senior Vice President of Americn Fragrances for Coty Prestige.

The campaign was shot in New York by photographer David Sims and focuses on the segmentation of cosmetics based on how they are classified by consumers: look real (authentic beauty), define yourself (enhanced) and add intensity (expirimiti).

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Twenties makeup: reliving an era through makeup!

60's makeup: the secrets of timeless makeup

How to wear makeup well: the secrets for a complete makeup

A campaign that combines lifestyle and product textures to present the new range of make-up branded ck one and which will be launched in the first days of March.

For the moment we are anticipated only four products: a foundation, a vibrant blue pencil, a mascara and a lipstick. The premises seem interesting, even if the wait will be long: to see them on the shelves we will have to wait at least until the beginning of 2013.

See also:

• John Frieda's new Full Repair line
• Maybelline presents the new cream eyeshadows