"Yes", new Armani perfume
A modern cypress perfume that bases its olfactory pyramid on the phrase: "When pink meets black". A symphony of notes, of which CateBlanchett is testimonial, which expresses femininity and rigor, grace and mystery, and was created by the nose ChristineNagel (renowned for her creations for JoMalone).
Being one of those fragrances defined chypre (or powdery), it contains rose essence, to which a few drops of freesia have been added, patchouli in minimal quantities - great news in the world of perfumery - and a synthetic note that replaces musk.
The opening notes that contain Sicilian bergamot, mandarin oil and cassis liqueur, and the final notes, which leave a very sweet vanilla trail, compliment the powdery heart of the fragrance.
See also
The commercials accompanying the release of Yes, were shot by Anne Fontaine and were filmed in Sydney.
We leave you below the two teasers of the advertising campaign, which capture two of the characteristics of this new perfume: strength and love, or the black and pink of the claim.
Power:
Love:
See also:
- Kristen Stewart for Balenciaga
- Just Precious, the jewel perfume
- Elie Saab, handbag perfume
- Artistic Perfumery: when the perfume is niche
