PREVIEW OF THE SALONE DEL MOBILE IN MILAN 2013 - OLD-HOME

The Salone del Mobile to come

by Elena Marzorati
"Comfortable". An ancient term, but more current than ever, especially for living spaces that are increasingly reduced. Here is the wind among the designers, already active and around Milan between previews, previews, impressions on the web and excitement before of the Salone del Mobile. Indeed, the Saloni, for some years now, which will take place in Rho Fiera from 9 to 14 April, with the extraordinary novelties of the home-furnishing, lighting and office sectors, with the biennial Euroluce and SaloneUfficio and the Salone Satellite.

Geometric patterns, a union between minimalism and strong experimentation with basic shapes and bright colors, both warm and cold, and the designer who becomes 'multidisciplinary', increasingly versatile, able to go beyond the frontiers of his profession, opening up to various contaminations. Without forgetting the "repechage" in functional vintage, which is transformed into an ultra-modern and technological vintage. An attitude that borders on Zen often coexists with the courage to break the mold: in design, in art and in the restyling of an environment. Here is what we will see at the next Salone del Mobile in Milan.

More than 2,500 exhibitors will be among the major representatives of the sector, who will fill the pavilions of the Rho exhibition center with the 2013 proposals. Among these we are witnessing the return of some historical companies both at the Salone del Mobile and at the SaloneUfficio, confirming the leading role that the Milanese event plays for companies in terms of originality, change and visibility. The heart of the innovative ferment will be the 16th edition of the Salone Satellite: the event in pavilions 22-24 for under 35 projects is dedicated to the theme "Design and craftsmanship: together for industry". As always, it offers visibility to young emerging designers and the opportunity to create contacts with many of the exhibiting companies. The competition will also take place this year and will award the three best prototypes among those presented, relating to the product categories of the biennial exhibitions of this edition, Euroluce and SaloneUfficio.

Here are the official hashtags to follow the 2013 edition on Twitter @iSaloniofficial: #iSaloni | #Euroluce | #SaloneUfficio | #SaloneSatellite. You can also download the updated Saloni 2013 app on your smartphone, a tool designed to make your visit easier. at the fair to exhibitors and visitors. The 2013 Salons also present themselves with a great novelty. Thanks to an agreement between Cosmit, Fiera Milano and ATM, the Saloni will be the first exhibition event to offer its visitors an integrated ticket, valid for both urban transport and for entry to the Fair.

While the Saloni have gigantic stands as protagonists, at the Fuori Salone - which has always been catalysts for the (real) new advances - events are the main characters: reference scenarios capable of bringing an "experience to the user" by involving, attracting and distinguishing himself. so for originality and unrivaled design ideas.