Places of the heart: the "Salva Il Tuo Bar" initiative is born
We've been home for weeks, waiting for better days. Looking forward to returning to our lives in the places that make us feel at home. One of all? Our trusted bar, the one for aperitifs after a tiring day of work and breakfast at 11 on Sunday morning.
Our bar, that place that looks like an expansion of our home where, among acquaintances and bartenders, we find friendly faces always ready to give us a word of comfort and to give us a smile on those bad days.
Unfortunately, after months of closure, some bars are seriously in danger of closing due to lack of income.
That's why Ab-InBev has launched an "initiative to support them entitled: Save Your Bar.
How "Save Your Bar" works
An E-Voucher program for consumers, designed to give immediate financial support to bars and pubs in difficulty in this critical period for commercial activities.
Salva Il Tuo Bar invites users to support their trusted bar through a platform where customers can pre-order and pay for their favorite beer in their favorite bar, receiving in exchange a Gift Card that can be used for another beer at the reopening of the bar.
AB-InBev will increase the amount of each donation received by 30% to allow bars to support the cost of the beer they will serve to the consumer.
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It is very simple to help the owners of your trusted bar: just click on the site salvailtuobar.it, search for your favorite bar and if it is not present, you can invite the owner to join the program (he will certainly appreciate it) and buy a or more giftcards, perfect to give to friends as a wish to see you again soon.
The bar will immediately receive the amount you purchased while Ab-InBev will offer you all the beers, increasing each donation by 30%.
The initiative has been online since 2 April and will be active until the reopening of the bars and pubs, currently scheduled for 1 June.
A real beer of solidarity that all of us are looking forward to drinking together.