Estée Lauder Companies and LILT together for the Pink Ribbon Campaign

The Pink Ribbon Campaign, dedicated to the prevention of breast cancer, conceived in the United States by Evelyn H. Lauder and promoted in over 70 countries, this year will have Nicoletta Romanoff as Italian testimonial.

This initiative, which will start in October, aims to raise awareness of an increasingly large number of women on the vital importance of the prevention and early diagnosis of breast cancer, also informing the female public on the healthy habits to adopt and on the diagnostic checks to be carried out.

During the month of October, therefore, the 397 Prevention Points of the 106 LILT Provincial Sections will be at your disposal for breast examinations and clinical-instrumental diagnostic checks.

To find out the days and opening times of the nearest LILT clinic and where you can make visits, you can call the SOS LILT toll-free number 800-998877 or consult the websites www.lilt.it and www.nastrorosa.it

And also this year Estée Lauder Companies will support the activity of the clinics, donating 5 euros for each product sold in October, while fashion, design and the most prestigious Italian and international brands, participating in the initiative, will support the message prevention, by donating 10% of the proceeds to the Italian League for the Fight against Cancer.

For more information on the campaign and how you too can help support it click HERE.

Nicoletta Romanoff