What we have learned from BeMoreHuman that we can never forget

In collaboration with Reebok

BeMoreHuman is the result you get when your mind, your body and your sociality move at the same time. Because each aspect influences the other. We have learned that the right approach is to look positively at what belongs to us and what surrounds us and wanting to add something every day, make it even better. It means having values ​​like these:

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To feel good in imperfection

#PerfectNever. Because perfection is subjective: it depends on you, there are a thousand reasons to find imperfection perfect. First of all because it values ​​one's uniqueness, it means being yourself and having the freedom to shake off imposed canons, it means getting involved and improving. In their unique and imperfect growth path.

To honor your body

#HonorYourBody. Everything starts from here: from your body. Honoring him every day means being a winner. The body as a tool to support improvement, a little extra effort every day means immense unexpected results. To feel good and do good.

© Reebok

To enhance their past

#ThisIsClassic. Because the past belongs to us, it becomes the experience that transforms us. A classic is such an important value that it is always relevant. Classic is what was there before you met it, even if you have always known it, and what you will carry with you forever towards your very personal improvement.

To highlight our potential

#PotentialIsLimitless. Throughout this process we are only held back by our heads because the potential has no limits. But if we want to get the most we have to overcome the limits, impose it on ourselves by forcing our body with the mind to do and share it with those around us.

Which together is better

#WeAreBetterTogerther. Because this is what we are talking about: together it is better, together it has more value, it makes us strong. Laughing with a friend takes us far, crying with friends takes away the sadness, training in the community makes us invincible. Respected and respectful of ourselves and of others, only by comparing ourselves do we get involved.

© Reebok

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