Aveda and Earth Month

For the fifteenth consecutive year Aveda, in collaboration with Cesvi, decides to support the environment by dedicating the entire month of April to Earth Month. As in 2013, the entire proceeds will be donated to water projects in the Lango community, located in Uganda.

For each color treatment carried out in the brand's salons, two euros will be donated to the project in support of the environment. In this way it will be possible to actively contribute to the Aveda initiative, which has raised more than 20 million since 1999. EUR.

The initiative continues also in May, in fact it will be possible to support the Earth Month project by purchasing the Light the Way candle (12 euros) at the Aveda salons. The entire proceeds will be donated to the Global Greengrants Fund, an association that deals with of water projects in the most disadvantaged countries in the world.

Earth Month will have an exceptional godmother: Ellen Hididng, who has decided to marry the project given her great love for nature and everything green.