Audemars Piguet: women's campaign

"We wanted to portray the Audemars Piguet woman with her exclusive sense of beauty and elegance, in particular her strong character and determination. She appreciates our history and our craftsmanship, but remains a woman of today and tomorrow, who breaks the rules and loves to follow her own path ”- said Tim Sayler, marketing director -. “Like our watches, the Audemars Piguet woman is exceptional in all respects. We think that this emblematic image also represents an exception in the world of advertising for women's watches ".

The exception is that it is a sort of “trademark” for Audemars Piguet, which has as chairman of the board Jasmine Audemars, the only woman in the world at the head of a great watchmaking brand.

See also:

• Cruciani switches to luxury
• When gold ticks