WHAT ARE THE INNOVATIVE PRODUCTS OF 2015 FOR CONSUMERS?

Also this year the Elected Product of the Year Award, now in its tenth edition, celebrates the most innovative products that have satisfied consumers the most.

It is a sort of guide that allows you to quickly recognize innovation on the shelf and choose a product by trusting the preference granted by over 12,000 consumers who have elected it through the most important research on innovation.

The Logo of Elected Product of the Year thus distinguishes the excellence of the products, belonging to different categories, ensuring their strength and impact on the shelf for one year. they had better feedback from the consumer, amplifying the effect of advertising and generating more trust, as well as greater credibility than simply writing "new" on the pack.

From beauty items to household items and food products, find out below which are the most innovative products of the year 2015!