Sophia Loren and Bianca Balti: two timeless beauties inspire and interpret the new L’Oréal Paris Excellence Crème Collection
To celebrate 20 years of the Excellence Créme colorway, L'Oréal Paris presents the Excellence Castane Leggendarie collection, inspired by the timeless charm of Sophia Loren and interpreted by the elegant internationally renowned model Bianca Balti.
Since its creation, which dates back to 1994, Excellence Crème has never stopped renewing itself and its formula based on Pro-Keratin, Ceramide and Collagen protects the hair and gives a rich and luminous color.
But that is not all. To celebrate this twenty-year success, Excellence Crème celebrates with a collection dedicated to browns, Excellence Castane Leggendarie, which is inspired by Sophia Loren, a symbol of timeless Italian beauty and style and the perfect embodiment of a warm, voluptuous, intense, deep and sensual brown. .
Reinterpreting its charm and allure is Bianca Balti, an internationally renowned model with a unique personality, photographed for the occasion by Peter Lindbergh, a world-famous photographer and director, who comments on the collaboration as follows: "Bianca is perfect in the role, I see the same Italian spirit, that unique and particular charm that makes her special, different from all the others ", Lindbergh confides.
While the beautiful Italian model declares: "I don't intend to take her place, it was a great privilege for me to be able to play the role of Sophia Loren. She is the legendary Italian woman I love the most. She is the goddess, figure able to inspire other women and whose look remains unforgettable for generations ”.
While the beautiful Italian model declares: "I don't intend to take her place, it was a great privilege for me to be able to play the role of Sophia Loren. She is the legendary Italian woman I love the most. She is the goddess, figure able to inspire other women and whose look remains unforgettable for generations ”.
Here is the backstage video of the shooting:
![](https://assets.afcdn.com/story/20141212/557432_w650h96.jpg>
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