Atypical models: when beauty is out of the ordinary

Are you tired of perfectly sized models? Their time has now passed! The new models, increasingly requested by fashion and beauty houses, do not correspond to the classic canons established by the world of media and fashion, demonstrating that, finally, the rules are changing and it is increasingly common to find faces and bodies different in advertising campaigns. Names like Aimee Mullins, Moffy or Winnie Harlow are already universally known, and their photographs fill the world's best-selling magazines and covers. You don't know these yet new models? We introduce them to you!

© Icon Magazine Aimee Mullins

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