MAC megastore opens in Rome

The new store becomes the largest store in Italy, with its 130 square meters on two levels.

The new concept, previewed on the Champs-Elysées in Paris, was specially designed to offer customers innovative experiences such as the LashBar, two workstations where it will be possible to try out the entire range of false eyelashes thanks to special transparent masks and the NavigationPanel. which give the possibility to identify the product you are looking for in an intuitive way. The foundations, for example, are classified according to the finish, the coverage and the type of skin for which they are most suitable.

The new store houses the brand's entire range of products, with over 1,200 references including permanent products, limited edition collections and all those available only in PRO stores.