The importance of cleansing: how to take care of your face

Proper cleansing of the face is a fundamental beauty gesture, which cannot be ignored to effectively help fight the first signs of skin aging and - as dermatologists also suggest - to keep the skin elastic and radiant over time.

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Often underestimated, this daily gesture has a very significant importance and it is wrong to rely on the first product that comes along or even on normal soap, which is far too aggressive for the delicate skin of the face.

Cleansing should be carried out twice a day: in the morning, to eliminate dead cells and the sebum that has deposited on the skin during the night, and in the evening to remove impurities, smog, fine dust and any residual makeup, which clogs the pores. reducing skin oxygenation.

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To cleanse the face in a correct and balanced way, it is advisable to choose the type of product that best suits the specific individual needs.

Do you have dry skin? Choose an emollient cleansing milk or micellar water, to be passed on the face with a simple cotton pad.

Is your epidermis mixed or oily? Choose a cleanser with a gentle and rebalancing action, formulated in gel or mousse to rinse. The use of aggressive products in fact determines an increase in sebaceous secretion by the glands, worsening the situation.

Mature skin on which the signs of aging are beginning to be clearly visible? A cleansing product with a mild scrub action is preferable to reactivate microcirculation and improve skin tone.

Equally important, after cleansing, is the use of the tonic, which aims to restore the physiological pH of the skin by removing the surfactant residues. It can be soothing for dry skin or slightly astringent for combination ones. The important thing is to apply it gently and remove excess product by dabbing with a cotton pad.

And voila, your skin is clean, regenerated, radiant and ready to better absorb the following treatments.

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