70s make-up: how to create the make-up symbol of an era

When we talk about the seventies, immediately numerous and varied images crowd the mind of anyone: rock music, free and rebellious, flared trousers, huge sunglasses, colorful patterned dresses symbolizing the flower daughters and women with a deeply feminist soul. . After Woodstock, in fact, the revolution of costumes continued in the following decade, extolling the ideals introduced by the festival of freedom and "equality of" 69. In addition to that unforgettable atmosphere, which became part of the collective imagination, the whimsical and eccentric looks periodically come back into vogue. Along with clothing, recently not only the hair of those years, flaunted naturally with the parting in the middle, but also the make-up of the fantastic Seventies, which can be get easily.

Among those who revolutionized the fashion and style of the time, we must remember Gloria Steinem, journalist and political activist, who founded the feminist magazine Ms., and who promulgated the iconic outfits of the 70s, after making the Woodstock experience his own. Seventies: Creating a look inspired by that period is quite simple, you just need to choose which time icon to "imitate".

Before discovering all the types of makeup of the seventies and how to do them, we give you some advice that you should always follow before applying make-up, so that it lasts all day.

Woodstock-style hippie make-up

As we have already said, Woodstock constituted a "real revolution and its influence was very strong throughout the seventies, especially for the first part. It is not surprising, therefore, if the fashion style of that period recalled the values ​​of freedom of" expression and sexual. A woman had to feel free to choose how to dress and even if and how to wear makeup. Natural beauty was promulgated which wanted to enhance the characteristics of each one, not aim for homologation. For this reason, to get a flower daughter make-up you have to aim for naturalness.

The base is the same as a nude make-up: moisturize the skin for some time before applying the products, then apply a primer or a liquid foundation of your complexion color, in order to give the face that compact effect. and bright. If you want a little more light, opt for a blush in shades of peach pink or apricot. The same goes for the lips, never excessively colored. Choose a nude, peach-colored lipstick or a gloss. In any case, don't overdo it because the focus of your makeup will be the eyes.

See also

Twenties makeup: reliving an era through makeup!

Zombie make-up: how to make the most monstrous Halloween make-up!

60's makeup: the secrets of timeless makeup

© Getty Images

Wanting to focus on femininity, in the seventies, everyone's attention had to turn to the eyes. To create the same effect, you can't miss the classic black eyeliner with which to draw a rounded line, different from the cat-eye, and refine the lower part of the eye with a light hatch of black pencil. For an extra touch of color, use an eyeshadow from the pastel palette, to be blended "banana", ie an eyeshadow of one color on the mobile eyelid, while a different one on the fixed one. For a perfectly successful magnetic gaze, the lashes play a fundamental role: for these, give one or more coats of black mascara, starting from the attachment, or you can apply false lashes.

Finally, if you want to create an authentic hippie look, a crown of flowers and maybe some small accessories on the face is essential: in fact, in the seventies, they applied some light points to the skin, inspired by oriental cultures that were penetrating the West through industry. cinematic.

© Getty Images

Charlie "s Angels style natural makeup

Always keeping the focus on eyes and natural beauty, another typical make-up of the seventies is the one brought into vogue by the television series Charlie "s Angels. Broadcast for the first time in 1976 starring Kate Jackson, Jacelyn Smith and Farrah Fawcett, it influences the style of the era for clothing, hairstyles and even makeup. Again, the focus is on naturalness with a nude base for the skin of the face and lips, the same as the "flower daughter" make-up. What changes slightly concerns the eyes, although the purpose of the beauty look remains a magnetic gaze.

To highlight the eye, always use black eyeliner, with which a straight line is drawn that does not go beyond the eyelid. To connect the latter to the lower one, it is necessary to pass the black pencil and, if you want, you can also blend some black eyeshadow towards the outside of the eye. Among the three "spies" of the mythical Seventies, Farrah Fawcett became a true icon. Such voluminous hair, ash blonde color, eyeliner always passed to perfection and natural beauty: it is not surprising that the actress became an emblem also for the following years. The same can be said of Ursula Andress, who often enhanced the contour of the eye by combining black and khol eyeliner to blend.

© Getty Images Charlie "s Angels

Glam make-up of the late 70s

In the second half of the decade, disco music arrives and also another change in terms of fashion. Glam looks are going crazy, to which different make-ups are coordinated compared to the hippy one of the early seventies. For every woman, the vision of make-up changes, from synonymous with non-artificial beauty to a play of colors, as it promotes a flashy style, precursor of the trends of the Eighties, thanks also to the new fashion icons of the moment emerging at Club 54 in New York. like Grace Jones.

If you want to get this original and rebellious beauty look, you need to create a base for the skin of the face that aims at brightness: combine with traditional products, such as foundation or primer, pink blushes or illuminating powders to highlight the cheekbones. As for the lips, this time you can indulge yourself with brighter colors other than nude shades, preferring glossy lipsticks to matte ones.

© Getty Images

What remains unchanged is the attention to the eyes, albeit in a different way. Black eyeliner and mascara remain, but this time the eye shadow that reigns supreme is the purple one, spread over the entire mobile eyelid. As for the lashes, an interesting novelty is introduced that celebrities of the seventies, such as Mina or Liza Minelli, often sported. Instead of false eyelashes, they chose so-called lashes cloggy, on the Twiggy model, but only slightly longer.

© Getty Images Mina

Are you not convinced by the 70s make-up? Browse the Gallery and find out what was fashionable in your birth year!

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