Why are we horoscope addicted?
The virtues of the horoscope
It talks about us
Here is the real reason why we read the horoscope, selfish that we are nothing else! In the gray of the morning, on the subway, sitting between two people who certainly do not smell of pink, we feel pampered by those two lines that speak only of us. An astrologer has taken the trouble to analyze the astral tendencies of our sign and to write encouraging ones, which stimulate us and give us advice.
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But let's forget, in reality, that those sweet words are also addressed to some other million Gemini that populate the planet! However, we still manage to appropriate them and adapt them to the events we are experiencing.
It reassures us
Both by convincing ourselves that we have made the right decision, and by giving us directives on the path that, according to the stars, it would be wiser to take. When you feel really lost, you cling to all kinds of advice, within the limits of reasonableness, of course. What the horoscope says can tip the balance to one side or the other when we are in doubt. Or it can convince us that we made the right choice.
Sorry
"The horoscope said so! This year, Saturn’s opposition would have prevented me from meeting the man of my life, from finding the job of my dreams and from winning the lottery ". Convenient, isn't it? When the astral conjuncture justifies our failures ...
The stars explain by themselves all that we have not been able to complete. Of course, all this has nothing to do with the fact that we stayed indoors, in pajamas, that we didn't even send a CV or that we never played the lottery ...
It spurs us on
"Lion friend, this is your week: no one will be able to resist you!" Wow! Even if it's Monday morning, we feel great, we want to do and act. Those two lines give us energy and make us want to change. The planets are on our side and guarantee us success, and we are on the verge of getting what we want, convinced that our time has finally come.
It can save us time
Let's face it, when we meet a potential boyfriend we try, more or less discreetly, to understand his zodiac sign. So we also start reading his horoscope ... is he about to have "the meeting that will upset his life"? For sure it's about us!
Then we also look at the compatibility between our sign and his to know if this relationship has any chance of lasting. The most fanatic will not let suitors approach if the stars do not say that it is the right time! Who's next?
Did you know that?
- according to the barometer of Yahoo Search Marketing (January 2007), astrology and dating are the two sectors that have aroused the greatest purchase intentions (43%) on the web.
- The presence of a horoscope column can increase the sales of a newspaper by 20%.