High altitude appointments

The "initiative, called" Love on the first flight "is a social experiment whose main focus was to demonstrate the link between travel and love."At Expedia, we know that travel plays a fundamental role in love, as a topic of conversation on a first date or as significant moments in a long-term relationship. We are really happy to be the first to set this new world record and to be able to prove that love is really in the air! "Love at the first flight" has aroused more interest than we expected and we are planning to play Cupid again, with other high-flying dates.", says Fabrizio Giulio, Managing Director of Expedia.it.

The company chose this type of initiative because, following a research, it found that 53% of Italians talk about travel to impress and a good 14% lie about the destinations they visit to make a good impression on the right person.

'Single and Travel are a perfect combination. The topics of conversation on the first date are often an element of tension and insecurity for singles, as we have seen in all these years of activity. "Love at the first flight" seemed to us an original and fun initiative, a new dimension for the first date, a phase of the relationship to which Meetic pays particular attention because we know how important the beginning is " commented Maurizio Zorzetto, MeeticItalia Country Manager and Expedia partner in this initiative.

Participants took part in four meetings: during the first date, held in a bar in the UK, it was forbidden to talk about travel, in the second it was no longer taboo. The third meeting took place in the air and the last in beautiful Venice, considered one of the most romantic destinations by 66% of Italians, 61% of British and an astonishing 75% of French.

That the new fashion becomes a combination of travel and in-flight appointments? We'll see...