Most requested green products: cosmetics and sustainability
Fashion, food and cosmetics, but not only. In supermarkets, natural products for the home are also gaining visibility, such as soaps and detergents, which are increasingly in demand because they are free of substances that are potentially harmful to health. The trend related to green products, such as i natural cosmetics, is unstoppable and the growing interest of stars, especially those from overseas, also confirms it.
Let's look together at the evolution of consumer behavior around the world of green products!
The stars who promote the consumption of green products
In fact, there are several celebrities who have created lines of green products for beauty and personal care.
Let's start by mentioning Gwyneth Paltrow, a true pioneer of the clean beauty movement, who, thanks to her Goop, has contributed to increasing attention towards the consumption of green products.
But it is not the only one: Jessica Alba has also achieved success with her cosmetic line called Honest Beauty. The mission? Offer eco-friendly make-up and skincare products without parabens, silicones or other synthetic substances harmful to the skin and the environment.
Finally, we want to mention another "name" in favor of the consumption of green products for personal care: we are talking about Millie Bobby Brown, the very young actress made famous by the Netflix series "Stranger Things" (do you remember the character of Eleven?). Well, this young star has decided to launch her "clean beauty" cosmetic line with the aim of making the movement known to generation Z, that is, those born between 1997 and 2012. More and more young people are in fact making choices of consumption in favor of green products. The line is called Florence by Mills and offers a line with a playful but very serious look from the point of view of the ingredients used: it is, in fact, free of sulphates and parabens. In addition, it is vegan and cruelty-free and prefers the use of ingredients of botanical origin, with soft and colorful textures!
See also
What alternatives are there in Italy for purchasing green products?
In addition to the departments specialized in traditional perfumeries, which are increasingly equipping themselves to make room for natural and organic lines, we recall the presence on the territory of numerous bio-perfumeries, which guarantee the consumer a safe choice among various green products for personal care.
The online channel is the one that grows the most
Certainly also due to the current situation, the sales of green cosmetic products are depopulated on the web. The offer is very wide and this can lead to some confusion. We point out the new eShop YES: Ysabella, a reference point in Italy for the clean beauty movement. In addition to offering a selection of products from the best eco-friendly brands, in the blog of YES: Ysabella it is possible to deepen the knowledge of natural and organic ingredients and certifications!
Green products: pay attention to greenwashing
Given the vastness of the online offer, it is in fact always recommended to rely on certified sites that represent a reference point for the sector: the phenomenon of greenwashing is unfortunately very widespread and takes advantage of the fragmentation of offers to sell products as "green" actually they are not. It is very important to know how to orient yourself and learn how to read labels and INCI, only in this way will you be able to really understand what is contained in a cosmetic and evaluate whether its composition is really natural.
We are supported by BIO certifications: a natural product in itself does not need certification, as the list of ingredients shows that it comes from ingredients derived from plants. However, some products also have organic certification, which serves to ensure that the ingredients come from organic farming, therefore without pesticides, GMOs etc.
Green products: the most requested
In the cosmetic field, a special mention should be made for the skincare: this is by far one of the categories of beauty products in which the green is gaining traction. The reasons are easy to understand: more and more people become aware that an investment in the skin of their face, to maintain elasticity and vigor, must be made towards the preference for natural active ingredients.
But not only that: also the category hair care it is increasingly green-oriented. The properties of coconut oil, rather than Argan oil or spirulina algae, are now well known for hair care.
Lastly, we want to mention the make-up category. In this case, brands like Neve Cosmetics or pureBIO, now very famous on the market for their proposal of natural cosmetics, and also certified organic in the case of PuroBIO, with professional results.
You just have to try to believe! #gogreen 😉
