#ImNoAngel. The revenge of the curvy body in a campaign for underwear

An open confrontation, without many subterfuges and calling directly into question Victoria "s Secret, business rival and" views "on the woman's body. The Lane Bryant brand has in fact decided to launch a campaign with strong and demanding tones: a group of curvy models presents the spring summer 2015 line of underwear Cacique accompanied by the inscription #ImNoAngel (I am not an angel, referring to the Angels of Victoria's Secret, supermodel example of a thinness considered too constricting).

Here are the pictures

© Lane Bryant See also

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Lane Bryant's 6 curvy models also show up in a video where they say: "Who knows how boring it would be, if we were all the same", and "The important thing is how you feel about yourself", a manifesto of the revolution of normal bodies in fashion. A new way of talking about fashion and the female body that led to the controversy of last November, when Victoria's Secret presented the campaign The perfect body, immediately the subject of parodies and collective grievances, so much so as to force the withdrawal of the campaign. itself.

Victoria's Secret controversy campaign

© web

Watch the video of the campaign

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On the official website of Lane Bryant, in addition to the presentation of the campaign, there is an invitation to all women to photograph themselves and show themselves without awe, with their normal, imperfect body, using the hashtag #ImNoAngel on your favorite social network, "to give a new definition of" being sexy ".

Look at the curvy models

© Lane Bryant