Colgate continues the "Dazzling Smiles, Bright Futures" project

Colgate continues with the initiatives linked to the "Dazzling Smiles, Bright Futures" project to teach even the youngest children the importance of oral hygiene and the correct use of toothbrushes to prevent cavities.

Up to now the project has involved more than 680 million children in over 80 countries around the world, through the use of didactic tools, educational contents and games dedicated to children.

In Italy, the Colgate program reached fifty thousand children, in 2013 alone, through didactic lessons held by experts in the sector. Each pupil was provided with an educational kit containing playful-educational, informative material and a cartoon to teach children the importance of oral hygiene tools thanks to the "Superheroes of Teeth" team: Wire, Brush e the Duo Toothpaste and Supercanino.

Colgate's activity does not stop at the educational project, in fact until May 7 it will be possible to upload on the website www.lemammedelsorriso.it a representation of the world of smiles according to the imagination of each child. artwork the most voted by the community will receive an oral care kit dedicated to the whole family.

The first classified. in addition, he will receive a Samsung Galaxy Tab 3 7.0 tablet for himself and a Philips Picopix 2480 projector for his school.

Colgate, the school of smiles