All About U: the UM project that opens the discussion on the position of women in Italy
The All About U project: let's talk about women together with UM
All About U is an ambitious, international project, carried out with perseverance and dedication by the UM (Universal McCann) agency. The international media agency has decided to dedicate resources, not only in Italy, but everywhere in the world, to theme of inclusion, diversity The goal is to raise awareness.
In Italy, UM, has decided to work and deepen the female theme, as never before does one feel the need to talk about it. In recent times, the women's question has once again become very topical in the political debate. This visibility, alas, is often to be traced back to unfortunate episodes, such as violence, but also to work and social issues, which highlight how much difficulty women still have to do to assert themselves.
The aim of the project is to open a constructive debate and a realistic and profound comparison on the condition of women in Italy. Woman understood as a worker, as a mother, as a wife, with a broad and complete vision of the many facets of the contemporary female figure. An objective and careful look ready to bring out the gender stereotypes still so present in our country, to analyze them carefully to recognize and overcome them. At the center of the debate of the All About U project there will therefore be gender stereotypes, but also the role of women in the world of work and the very topical theme of motherhood at the time of the dad.
The situation of women in our country: data and considerations
A "careful analysis of the gender gap in Italy reveals data that cannot leave indifferent: the salaries of women compared to those of colleagues in Italy differ significantly. They range from over 2500 to almost 10,000 euros. The incredible and paradoxical thing is that the analysis reveals that women are better at the study stage and perform higher. Nonetheless, at work they are unable to obtain recognition that is not only greater but not even equivalent. The 28 / mo report on salaries of ODM Consulting, reveals that the "health emergency has frozen the trend of growth in salaries, both horizontally, for each professional category involved and transversally, between genders, effectively consolidating the pre-existing gap and not confirming the progress that the company had begun to make in recent years, showing a decrease in the wage differences between men and women.
Gender inequalities are a persistent form of inequality in every country. Despite the progress made in some areas, no country in the world has achieved gender equality. On the occasion of International Women's Day, a United Nations survey (Tackling Social Norms: A Game Changer for Gender Inequalities') reveals no only that since 1995, gender equality would not only have suffered a setback but also there would have been a setback. Despite running 2021 after Christ, 91% of men and 86% of women - still feed at least one prejudice against women in terms of political, economic, reproductive rights, related to education or gender-based violence.
There are commonplaces, even in the most civilized countries and in the most advanced families, which still hide a lot of cultural backwardness.
In Italy, certainly an evolved country, gender stereotypes towards women are always current. women are assigned roles and tasks, often relegated to the domestic environment: ironing, cleaning, cooking, shopping, caring for children. If they ever have a husband / partner who absolves this for them, the woman in question is considered a lucky woman, a privileged woman ... not to mention the professional sphere. The prejudice that masculinity is the parameter to refer to has also entered the jargon. To define a woman who makes herself respected, a woman with balls. We could go on like this, also talking about cat calling, in which women or if I went to look for it, if you are dressed, dressed up (according to others) excessively or by diminishing the incident - which when all goes well is just a whistle - or by derubricating it to "it was just a compliment”, To make the woman pass as one who does not understand.
We could go on with a lot of examples. The goal is to sensitize people, women themselves, to pay more attention, not to fall into the trap of stereotypes, always delineating a borderline between respect and cliché.
The development of the project: we start on 21 April!
All About U is a well-structured project that will officially start on April 21st! From this date, in fact, weekly appointments are planned in which the UM agency will distribute surveys focusing on the main themes of the analysis path, and therefore gender stereotypes, women in the workplace and cohabitation motherhood and dad. The project therefore develops through thematic questionnaires dedicated to women, who will be invited to answer the various questions required in order to share their vision and opinion on all the topics covered.
Alfemminile, a reality that has always been attentive to the figure of women and her centrality and primarily involved in these very topical topics, is proud to be a partner of the All About U project. For this purpose Alfemminile will in fact make its social platforms available to the UM agency. and onsite in order to also involve its female audience in this highly relevant debate.
The final event and the conclusion of the All About U project
The All About U project, as we have seen, will develop week after week through surveys and questionnaires. All the data collected will converge in a final event, a talk that will see the participation of leading figures on gender equality. The personalities involved in the project will have the opportunity to discuss and comment on the results collected during the weeks of active discussion on the issues of inequality, discrimination, difficulties and perspectives of contemporary women. The results collected will become the protagonists of a lively debate that will involve the audience.
Don't miss the live show on Alfemminile's IG account with Elisa Micheli and Valeria Farina, we are waiting for you on Friday 18th at 5pm!
