When luxury is social: the life of millionaires on Instagram

You can really find everything on Instagram, the popular free app that allows you to take pictures, apply filters and share them on numerous social networking services, now also the moments of the life of the richest kids in the world.

It all began when the "Rich Kids" account was created, a tumbrl by an anonymous man who started posting photos showing the super-rich life of unspecified British twenties (and others).

The American site Izismile subsequently wanted to select some among the most significant of this phenomenon that portray young offspring showing off their well-being, not without bad taste.

Here, then, is the wrist with four gold Rolexes, the jet used to go to school, the pug tied to the frieze of a Bentley, a couple loaded with branded shopping bags and super yachts with champagne on board that flows into the river and helicopter. There is a doubt that it could be a fake, in the meantime the "Rich kids" businesses have gone viral, winning tens of thousands of "Likes".