From soap to lipsticks: the most beautiful vintage advertisements

Vintage is not just a fashion, for many it is a real lifestyle. From accessories to clothes, from cars to pieces of furniture, there are many objects that hide a story.

Until June 15, at the National Museum of Science and Technology in Milan, it is possible to visit the Home. 175 years of innovations together with P&G, a way to celebrate the history and technology that lies behind the gestures and products we use every day.

Did you know that the first white soap, called Ivory, dates back to the late nineteenth century? Browse the gallery and discover the most beautiful vintage advertisements.

© P&G Old advertisements: Blue Ribbon soap

Modern make-up was born thanks to Max Factor, which in 1920 launched a line of cosmetic products dedicated to every woman, calling them “make-up”.

Just like beauty products, cosmetics advertisements have changed over the years. While today the shock colors and claims of a thousand promises are the masters, once upon a time pastel shades together with elegant and classy elements were the real protagonists of advertising in the beauty world.

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