PINK IS GOOD: A VERONESI PROJECT AGAINST BREAST CANCER - IN SHAPE

Pink is Good: a Veronesi Foundation project to fight breast cancer

The Umberto Veronesi Foundation, which has always been involved in the fight against cancer, has launched a beautiful project called "Pink is Good" and concerns all of us.

Pink is Good was born first of all with the intent of breast cancer I can really become a habit for us women, Pink is Good focuses on information, which must be clear and accurate. On the project website, in fact, you will find everything you are interested in knowing about breast cancer: what it is, how to prevent it (from breast examinations to self-examination, which you can find explained below in the video), the stories of those who have it. done, but also the treatment centers, a glossary and even recipes!

Pink is Good: concrete support for breast cancer research

In addition to raising awareness among all women with an information campaign, Pink is Good also proposes a concrete commitment to raise funds to promote research against breast cancer, a research that has already given excellent results, but which needs to make progress. with the help of all of us.

Breast cancer research has made it possible for more than 90% of women diagnosed with early stage cancer to recover, but there is always a need for new therapies and diagnostic systems. you will want to contribute to the research.

The importance of prevention: here is the wonderful story of Lysandra

A positive and hopeful message comes from a perfect pink is good testimonial, Lysandra, a true fighter who has defeated breast cancer. Here is his wonderful story ...

Spread the message of Pink is good: the fight against breast cancer must also be supported in this way

Also through the site you can download banners and images to personalize your social networks with the pink bow and color of the fight against breast cancer of the Pink is Good project. You will thus be able to make this splendid initiative known to all your facebook, twitter or instagram contacts and actively contribute to the campaign, promoting its message of invitation to prevention and support for research carried out by the Veronesi Foundation.

You will also help fund ten scholarships for researchers specializing in breast cancer treatment ... just a click away!

PittaRosso Pink Parade 2017: the unmissable event to support breast cancer research

Immediately mark this date on your calendar: Sunday 22 October. Pink is Good, in collaboration with PittaRosso, organizes for the fourth consecutive year the PittaRosso Pink Parade, a race to color the streets of Milan all together pink.

It will be a 10 km time trial for all real runners, or alternatively a 5 km route that crosses the city center for those who simply want to take a walk, perhaps in the company of the whole family.

We will all start together from Piazza Castello at 10.30, with Cristina De Pin as godmother of exception and music by R101.

To register, just go to any PittaRosso store, or fill out the form on the website www.pittarossopinkparade.it (mandatory for 10 km). It will also be possible to register on Saturday 21 October (from 11.00 to 18.00), or Sunday 22 October (from 7.30 to 10.00) at the Village in Piazza del Cannone, where you can collect your bib number and Reebok t-shirt for free. As a gift, at the end of the race, also a Carrera backpack and other accessories.

The fee is 12 euros for the walk and 16 for the run (free for children up to 12 years). The proceeds, of course, will go to the Umberto Veronesi Foundation for the fight against breast cancer. See you all there!