A new identity to amplify the voice of women

Since our birth almost twenty years ago, we as women have chosen to commit ourselves to women, encouraging them to live fully and freely. To celebrate our twentieth anniversary and to say thank you to a community of 8.8 million unique users *, we have decided to raise our voice in defense of women, against the prejudices and obstacles that prevent their full professional, personal and social affirmation.

Focusing on the voice as an instrument of freedom and affirmation, we have launched a new hashtag, #SpeakLouder, a real call to action for all women to raise their voices to tell and celebrate their femininity, more than they had the courage or the ability to make up to date. No more impossible models, no more sizes that define beauty.

We have spread the hashtag #SpeakLouder throughout Milan through this campaign:

We did it without saying it was ours, but today we can tell you, and we want to, because for us it is a source of pride. This is our complete manifesto, prepare the handkerchiefs: