DISCOVER THE BEST CAMPAIGNS FOR BREAST CANCER PREVENTION - IN SHAPE

One can also be ironic against breast cancer. Discover the most creative prevention campaigns

Breast cancer affects one in ten women every year, with an incidence of 37,000 new cases a year. This was declared by LILT, the Italian League for the Fight against Cancer, which also for this October will promote a series of initiatives to inform about "importance of prevention. In fact, all experts support the crucial importance of an early diagnosis, to defeat one of the most frequent cancers for women. The month of October has thus become the pink month of prevention, and the feminine has decided to talk about the problem in a slightly different way than usual, showing the advertising campaigns and the most interesting initiatives on this topic.

Body painting for prevention

Body painting is put at the service of a just cause, to promote early diagnosis.Women's breasts become part of a drawn, defective body, a problem that all women constantly worry about. The claim of the campaign reads: "Are you obsessed with perfection?", Provocatively calling attention to external physical defects that distract us from more important commitments, such as breast self-palpation, which all doctors recommend to women to aid early diagnosis.

The role of social networks

New logos for Facebook, Instagram and Twitter? No, these changes are at the center of an advertising campaign that invites the use of part of the time spent on social networks for self-palpation, which takes a few minutes but can be decisive for an early diagnosis. Communication is also "light". , and transforms the famous logos of the most popular social networks into hands engaged in "self-palpation.

Lack of time?

One of the most frequent reasons we don't do things is a lack of time. "I don't have time" is the constant refrain of a company that is too busy, often on things of relative importance. A recent advertising campaign provided for the dissemination of a booklet in which the closure was reminiscent of the female breast. Once the package is opened, the claim reads: "Losing one of your breasts could be as easy as opening this envelope". A strong message for an important cause.

Early diagnosis leaves no marks

Two important advertising campaigns, one of which is Italian, focus attention on post-tumor aesthetics, stating that an early diagnosis reduces the possibility of invasive interventions and therefore of unsightly signs on the body, where the most extreme is the loss of a otherwise. Prevention, says the Italian slogan, is the only cure that leaves no marks.

Sign a tit!

With its usual irreverence, Latin America makes its voice heard with a campaign by MACMA, the Center for Aid and Prevention of Breast Cancer of Latin American countries. The gesture required was to "sign" a breast as a virtual act that it would lead to a real one: enrollment as volunteers in the MACMA help center.

Here, size doesn't matter

The slogan, bold and playful, refers as always to the "importance of" self-palpation, where (breast) size does not matter, because everyone, large, medium or small, could be affected by cancer.

Do you know how to feel your breasts? I can help you!

Irony is always the best weapon, especially when it comes to advertising, in an attempt to attract attention without distressing or boring too much. A recent advertising campaign, which has had a huge following on social networks, shows an attractive man who, with a sign, offers to teach breast palpation. A playful variant to remind you of the importance of prevention.

Cancer is not always visible

The Avon cosmetics brand wanted to underline the importance of prevention with a recent campaign. It decided to show the "strong" image of a girl with very hairy armpits, declaring: "Not everything that grows is visible", inviting to pay attention to possible nodules with periodic specialist visits and self-palpation.

Only you can prevent it

Mercedes Benz has joined the chorus of innovative advertising campaigns for prevention with an interesting initiative. The image featured a crash test dummy, one of the dummies used for the crash test of cars in production, sitting self-palpating its breast, to send the following message: "Unfortunately we can't test everything for you." The invitation is in fact not to lazily rely on others and to begin with the habit of self-palpation.

To call attention

To draw attention to the problem of breast cancer, initiatives that resemble the practices of guerrilla marketing were also thought of. A fake bra with a black spot drawn on one of the cups was hung together with real bras in a lingerie shop. carrying the slogan: “If this spot were a tumor you wouldn't easily ignore it.” Hard but effective.

Packaging is everything ...

Danish dessert brand Kohberg released a special confection of sweets in preparation for the Danish Cancer Society's annual event. The wrapper was shaped like a bra neckline, matching the sweets themselves to form a "real" breast. A work entirely based on the image but very eloquent.

Superhero stuff

"No one is immune to breast cancer" goes the slogan, not even the superheroes. And in fact this campaign shows the superwomen of the comics as they groped their breasts, leaving aside for a moment heroics and last-minute rescues of multitudes. It is important to save yourself too.