Makeup Genius: the app to experiment with your make-up style by L'Oreal Paris
Who has never wished to be able to show off a glossy cover-proof make-up at least once in their life? Perfect makeup and hair, paired with a red carpet outfit, obviously without having to worry about any budget ... all this would be a beautiful dream for many of us.
Too bad that reality is often a very different thing: the wake up early, the eyeliner line that once again came asymmetrical and those seven or eight worn-out cotton buds that look at you threateningly, as if they were there to witness the countless attempts to repair to a make-up started with so much passion and which now seems to resemble an electrocardiogram more!
The cosmetic brand L'Oreal Paris, which knows the world of women in depth, has decided to come to the aid of all those who do not want to give up a flawless and glam make-up: last July it launched a smartphone app, Makeup Genius , who takes the place of a real virtual make-up artist at home, always available and ready to let us discover the seasonal trends, the products and their uses. Thanks to this app it is possible to see yourself mirrored in your smartphone while "wearing" infinite types of make-up. There are also several video tutorials that offer tips to try out many tricks on your own, step by step.
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Makeup Genius allows you to experiment with infinite styles with extreme simplicity. All this is possible thanks to advanced digital technology inspired by Hollywood studios and 3D video games. And it works with a surprisingly real final effect! A scan of the face is made and from this moment on everything works with great ease: you can browse the looks one after the other, which are reproduced directly on your face even while it is in motion: the applied technology is so sensitive that it recognizes 64 points and captures every movement and rotation, up to an angle of 60 °.
Loading ...The app is suitable for all women and for all ethnic groups; suggests the products to be tested in many shades and combines the makeup proposals with pencils, lipsticks, glosses that you already have: in fact, it is enough to detect the barcode so that they are recognized and added to the make-up that you are trying directly to the inside the app.
If you fall in love with a look, you can save it, share it on social networks and buy, again through the app, the products you just tried to complete your make-up and recreate the desired style.
Once someone used to say "mirror, mirror of my desires ..." but now it is appropriate to say it: dear mirror, you are outdated! with Makeup Genius we can get all the tricks we want in an instant and be perfect at any time!
