Getty Images renews its photographic archive to tell women in a new way
Getty Images, a leading photographic agency in the supply of images for commerce and consumers with an archive of 150 million images and Leanln.Org, the non-profit organization founded by Sheryl Sandberg, present the Lean In collection, a library of dedicated images to the depiction of successful women and girls.
The aim of this initiative is not only to support the charitable initiatives of Leanln.Org, but also to combat sexist stereotypes and convey a different image of a woman, not necessarily linked to her appearing sexy, undressed, sensual and attractive, but also - and above all - to his being successful in work, in sport and in life in general.
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The collection includes more than 2,500 images of successful contemporary women, and a share of the proceeds from the purchase and download of those photographs will go towards creating Getty Images scholarships for images on women's empowerment and supporting the mission of LeanIn.Org .
