Is buying cosmetics at the supermarket not for you? Here's why you should change your mind!

If you are convinced that buying cosmetics at the supermarket and large retailers is not the right choice, we will explain why you should change your mind soon.

I am a big fan of luxury skincare. Unfortunately my wallet suffers somewhat and I imagine many of you will know what I'm talking about, right?

Trusting the cosmetics that we find in the supermarket or in large organized distribution is never easy for a great lover of luxury brands. Just as it is not at all for those who make organic or animal rights philosophy a reason for living. Here are some reasons to change your mind. Here is an answer to the most common questions they generate in us beauty addicts suspicious compared to more commercial cosmetics.

1) The products are cheap and therefore of low quality.

False. The price of cosmetic products remains low because large cosmetic groups have the opportunity to work on many patents and on wide-ranging research which they then use for different brands and which often sell to other smaller companies. This allows them to already make money on this type of research and only they can afford such low prices to the public, to make even products democratic that until recently were not.

An example above all is the serum, a product that until a few years ago was considered exclusively as a luxury product and that today even we mere mortals can try, in combination with the day or night cream that best suits our skin.

2) The large cosmetic groups present at the supermarket always experiment on animals. False. Recent legal provisions at the European Union level finally ban animal testing and large cosmetic groups have to adapt.

At the recent Skin Summit 2016 l'Oréal presented the evolution of in vitro human skin reconstruction technology. Today a large cosmetic house like L'Oréal can completely abandon animal testing by carrying out tests dedicated to the safety and efficacy of cosmetics on human skin samples recreated in the laboratory, which for example also contain melanocytes and which therefore allow precise experiments on advanced technology sunscreens.

Experimentation also becomes cheaper because maintaining guinea pigs is significantly more expensive than producing these skin samples.
It will certainly pave the way for the production of even more advanced and lower-cost cosmetic products in the coming years. We will see some good ones!

3) Cosmetic products in the supermarket are all the same

Wrong. The modern technologies of studying the skin allow to create very specialized products.
It is precisely the large manufacturers who can carry out studies of different human skin, accurately analyze the color differences in the populations of the entire planet, carry out market research and specialize their offer on different markets.

There are skin study technologies through chip applications and deep ultrasound scans that precisely examine the most superficial corneal structure, passing to the epidermis and dermis with extreme precision and thus allowing the study of ideal skincare solutions for every need.

4) At the supermarket nobody gives me advice and therefore I don't trust to choose alone.

Sometimes it can be true but thanks to the Internet, social networks and mobile we can have very precise information on the state of our skin and our needs. Information that helps us choose the most suitable product for us.

For example, L'Oréal will soon launch a new app (on the US market) which will be called Skin Genius. It will allow you through your phone to carry out a self-scan of your face, to analyze the weak points of your skin, the discolorations, the areas most marked by time.

It will even allow you to play with a "time machine" that will give you an idea of ​​how your face will age in the coming years!