"Cute!", "Adorable!", "I want it!" ... in one word: KAWAII
There are beauty products that conquer the eye even before convincing by quality, function or price. They are the so-called products KAWAII, an adjective of the Japanese language that can be translated into Italian as "cute", "lovable", "adorable". Something about kawaii it must also be small, funny, with an innocent, childlike aspect, and is generally characterized by typically “feminine” shades, such as white, blue, violet and pink.
Below are some of the more products kawaii in circulation and, we are sure, you will immediately want to have them!
Beauty Bakery
Dutch The Beauty Bakery makes all sorts of cosmetics giving it the look of any candy: cupcake-shaped body butter, lollipop-shaped coconut soap or popsicle-shaped soaps: everything looks like it just came out of a pastry shop!
All Over Color Cupcake by Etude House
A sweet and soft tinted cream for use on eyes, cheekbones and lips. In fact, it works as a cream eyeshadow, blusher and lip balm.
Hand Cream by Etude House
A hand cream enclosed in containers in the shape of funny animals reminiscent of barbapapa.
Tokidoki Beauty & Street Art
Specially designed to be collected, these nail files are sold in sets with different illustrations.
Paul & Joe Beauty - Disney
Paul & Joe, the French fashion brand, has created a line of special edition cosmetics dedicated to the most famous Disney characters: from Alice in Wonderland to Bambi.
Eyeko nail polishes
In perfect manga style, the Eyeko nail polishes (which in Japanese means love), are contained in adorable personalized and limited edition bottles.
I Need you, Yogurt! Wash-Off Pack by Etude House
A soft and fragrant face mask, made with real fruit and yogurt. Really irresistible!
Tony Moly's Appletox Smooth Massage Peeling Cream
Containing keratin extracted from green apple - hence the packaging - and papaya, this cream detoxifies the skin and leaves it hydrated and silky.
Fruit Princess Lip Gloss by Tony Moly
Greedy and tender, these lip glosses are available in seven unmissable fragrances, all fruity.
Honey Pot Lip Balm by Skinfood
A honey-like lip balm contained in a delicious mini-ampoule.
The complete gallery:
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