THE MAGNUM® PLEASURE STORE OPENS IN MILAN - KITCHEN

Magnum Pleasure Store opens

A concept created by Unilever and already present in the cities of London, Paris, Hamburg and Sao Paulo. The Milanese store contains unique objects, made ad hoc, such as:
- a three-dimensional wall with a light / shadow effect that creates the effect of a cascade of melted chocolate;
- the tables, all in the shape of a Magnum® stick;
- display of mockups placed in display cases, like a real exhibition, created by selected artists, designers and schools.

In conjunction with the opening of its first Italian store, Magnum® presents the special edition of its ice creams, 5 Kisses. Five ice creams inspired by the world of French pastry, which come out ten years after the success of the 7 sins, with the following flavors:

- FirstKiss: créme brûlée ice cream, with caramel variegation, caramelized sugar covered with milk chocolate;
- LovingKiss: a variegated fruit heart, with pieces of meringue covered with white chocolate and cranberries, enclosed in a milk chocolate shell;
- FlirtyKiss: chocolate ice cream with pieces of soft cocoa biscuit, always covered with milk chocolate;

- PassionateKiss: tiramisu ice cream, coffee variegation, ladyfingers biscuits and pieces of dark chocolate, inside a milk chocolate coating;
- StolenKiss: a crunchy casket of cinnamon-scented white chocolate that contains a vanilla ice cream with apple ripple and biscuit pieces.

Recommended price: € 2.30