alfemminile together with Avon for Avon Running Tour, the women's race

The watchwords of the Avon Running Tour have always been: fun, well-being and solidarity. Avon's is an "initiative that this year" reaches an important milestone, that of 18 years, achieved thanks to the more than 100,000 runners who have made it possible. this project.

After the success of the last edition, which saw over 14,000 participants lined up at the departures of the stages, Avon Running Tour starts again this year from the south: first start on March 15 in Bari, meeting in Piazza del Ferrarese, and then up the peninsula up to in Florence on April 19th and then conclude with the grand finale with the Milan stage on May 24th. The epicenter of the party in the three cities will be the Avon Running Villages, meeting points for all participants, for three weekends of animation, entertainment, live music, free trial of Avon products.

alfemminile has decided to take part in this initiative as a media partner, as, like Avon Cosmetics, it has always been close to women. The goal of this Women's Race is to publicly declare: "I fight against domestic violence and to win breast cancer. I fight for all women".

Since 2004, Avon Running has collected and donated over 950,000 euros to associations involved in the social sector and to celebrate their 18th birthday together, the 2015 edition opens for the first time limited registrations to "men who love women". that is to all those who think about the well-being of women, who believe in gender equality and who want their wives, their daughters, their sisters and their mothers to be free from prejudice.

There will be city routes in three different and suggestive cities, with different mileage for all types of training, because the goal is not just to run in a foot race: it is to run together, side by side, having fun and supporting each other! The members will face the non-competitive 5km and 10km in Bari and Florence, while in Milan the competitive 10km for the more experienced runners will also be added.

What are you waiting for?! Run with us! Register now!

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