Violante Placido testimonial L'Oréal

"It is a pleasure to join the L’Oréal Paris family, a brand that I feel close to me, because it has always been accessible and sensitive to the needs of women of all ages and cultures. Furthermore, representing L'Oréal Paris as the first Italian testimonial, alongside women who each stand out for their personality and charisma, is a great honor. And now saying the words "Because you are worth", an important statement that has been encouraging women to believe in themselves for 40 years, will be exciting. I share this universal and positive message that never hurts to repeat even to yourself. Self-esteem is an essential element to feel beautiful inside and out, "says Violante.

The actress, daughter of Michele Placido and known for films such as Jack Frusciante left the group, The American And Ghost Riders 2, was chosen because it represents all the qualities of a modern girl, strong and determined, with a candid and at the same time seductive beauty.

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