Rimmel turns 180
To celebrate this event in style, the London-based company organized an exclusive party attended by KateMoss, GeorgiaMayJagger and RitaOra, who also performed to announce its exclusive limited edition ColourCollection.
The two testimonials, on the other hand, arrived at the party aboard the now well-known rimmel branded black taxis, which had also made a stop in Italy. The very exclusive celebration was held at London Film Museum in CoventGarden, a few meters from where the very first Rimmel headquarters was located in the distant 1860.
To celebrate the long history of the brand, a beautiful show was also organized with 18 models, each of which represented the 18 iconic looks that have marked fashion and make-up from 1834 to 2014.
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RitaOra's collection, which will be available next spring, will feature bright nail and lip colors, which perfectly represent the cheerful and whimsical personality of the uniquely styled British singer.
See also:
- Purple, pink, burgundy, nude. The trendy colors of winter for the lips
- Rouge Ecstasy: the CC lipstick
- Women's perfumes: the fragrances of winter
- Make-up for rebellious girls
