What are the innovative products of 2014 for consumers?

Now in its ninth edition in Italy, the Elected Product of the Year Award is an initiative born in France in 1987. Present in more than 35 countries around the world, every year it rewards the products that, in their respective category, have shown greater innovation and have satisfied those who used them the most: consumers.

The elected products will display, throughout 2014, the "Elected Product of the" Year "logo on their packaging and communications, to help in the choice at the time of purchase. alfemminile will be the initiative's exclusive online media partner throughout 2014.

But how are the best innovative products chosen? It's simple, the first phase sees companies enroll their most innovative products, clearly recently launched; in the second phase the committee (made up of experts from various sectors) verifies that the products are eligible to participate, chooses the finalists and divides them into categories. The third phase is the one in which consumers (over 12 thousand) elect the products through an online market research. The two final phases, on the other hand, are primarily the awarding of the Products of the Year and subsequently the promotion of the companies of each winner through the Logo.

Below is a gallery of all the products of the year 2014: