FUORISALONE 2012: SCHEDULED EVENTS - OLD-HOME

The events of the Fuorisalone

Beyond the Fair which gathers exhibitors from the architecture and design sectors at 360 °, what animates the city are the events of the Fuorisalone.

The most visually appealing design and ideas invade the nerve centers of the city, especially those most linked to the tradition of art, fashion, and architecture.Via Tortona, Brera, Lambrate, Ticinese, Isola, Porta Romana and the center of Milan become a pilgrimage destination for tourists, onlookers and lovers of the most interesting news in the furniture sector.

Here are some of the most interesting events that will take place in Design Week 2012.

Appointments in the Tortona area

The Slowd.it initiative takes place in the Tortona area, creating the first Italian initiative to bring design to zero kilometers. The network created by Slowd.it brings together young designers and artisans. Thus the idea of a Sicilian creative can be made by the "craftsman of our city, ensuring that from design to design there are no long transports. (Location: Materioteca, Voi Savona 97) Also in the Tortona area here is" IOricicloTUricicli 3 ", now in its third edition, which collects at the Nhow Hotel in via Tortona 35 a collective exhibition for creative echoes.

The Temporary Museum for New Design returns to Superstudio Più, which for the fourth year in a row will host the projects of great brands and promising young designers. (Location: Superstudio Più, Via Tortona 27)

We then talked to you about the "eBay Temporary Loft, a real eBay showcase where you can buy and touch the products, and then have them delivered to your home. (Location: Opificio 31, Via Tortona 31)

There is also space for food: God ave the Food is an international place that offers food cooked in the most natural way possible, designed specifically for those who are forced to always eat away from home. Inside there will also be a "pantry" where you can buy products. (Location: Fiorditortona, Via Tortona 31)

The appointments with fashion and beauty

Many appointments related to fashion: we announced the art of the portrait at the Marni boutique in via della Spiga 50, from 18 April, where in addition to an exhibition, the colored PVC chairs born from the collaboration between Marni and former Colombian detainees.

Frankie Morello chooses instead to collaborate with Maximo Riera, exhibiting some seats in the shape of an animal in his shop in Corso Matteotti 3.

In the Sportmax store there will be an "installation by Giuseppe Bavuso. (Land, via della Spiga 20).

The Maliparmi shop will be transformed into a relax-lounge with free wi-fi connection, and a massage service available to visitors from 6 to 8 pm. A way to relax before evening events. (Take your time, in via Solferino)

Beauty will also be present during the Design Week.

Deborah at the State University of Milan will color the arches overlooking the Courtyard of Honor. (Via Festa del Perdono 7)

At the National Museum of Science and Technology Leonardo da Vinci it's up to Nivea, who presents The cure, an installation, born from the collaboration with the designer Faye Toogood, which aims to involve the viewer in a "sensory and regenerating experience. (via Olona 6)

At the Excelsior, Saturday 21 and Sunday 22 April Aveda will offer hairdressers and make-up artists of the brand to create a glamorous look to show off during the Fuorisalone weekend. (Meet the Expert, Location: Excelsior, Galleria del Corso 4)

Many other events with design, fashion, eco-sustainability and beauty and for more information follow with us from Tuesday the special dedicated to the Salone del Mobile 2012.

Website: www.fuorisalone.it