ON SALE COCA-COLA WITH PERSONALIZED LABELS AND CANS WITH NAMES AND NICKNAMES - KITCHEN

Happy birthday, Coca-Cola!

127 years and not hear them. Coca-Cola reaches the prestigious milestone and reinvents itself. Not in the recipe, which is and remains secret, but in the look: from this month of May until August, in fact, the 150 proper names will stand out on the bottles and cans of Coca-Cola, Coca-Cola Light and Coca-Cola Zero. more common in Italy, and even more: nicknames, idioms, generic names. Those who are "mothers" or those who feel they are "the prof" par excellence, those who consider themselves "the phenomenon" or "number 1", can look for the label that's right for them. A Coca-Cola, therefore, more and more to share. But how to find your "own" bottle? Looking for it in the usual points of sale or by participating in various initiatives.

To encourage sharing and to celebrate Coca-Cola's birthday all together, various activities are planned for the next few months, including a summer tour that in June will bring Coca-Cola kiosks to the main meeting places scattered around the city. 'Italia, to give everyone the opportunity to customize the can at will.

The web is also a place for sharing, so go to the hashtag #shareunacocacola on Twitter or Instagram, where you can participate in the campaign by sharing your "Coca-Cola moment" with your followers and with the entire community. And of course there is also the official Coca-Cola Facebook page.

From 15 May on the website www.condividunacocacola.com it will then be possible to customize and share your virtual can through a special app, or upload photos and texts of your "Coca-Cola moment". Alternatively, those who cannot find the Coca-Cola with his name, by connecting to the site will be able to find out where to receive his personalized can, thanks to the stages of the summer tour.